According to a press release from prnewswire.com, Storage Post Self Storage has launched an integrated, Spanish-language version of its website in a strategic move to reach a wider demographic. The translated website features information about Storage Post, customized self-storage options and a blog with storage tips.
Spanish-speaking Web users can search for self-storage locations by state, city or ZIP code, and access specific information about each Storage Post facility. Headquartered in Atlanta, the company currently operates self-storage locations in Georgia, Louisiana, New Jersey and New York.
"Our hope is to attract and serve a broader audience who require self-storage,” said Susie O’Connell, vice president of communications. In addition, Storage Post also plans to increase its marketing and communication strategies toward the Spanish-speaking public.
The move continues a trend by self storage companies to make it easier for Spanish speaking potential customers to search for self storage units.